Everything has changed.
And the state of the nonprofit industry half a decade ago isn’t the same as today.
As a nonprofit, you can’t rely only on emails and phone calls to achieve your aims.
I mean, there’s a lot to be done to get limited by only emails and phone calls. Donations, volunteer registrations, community impact assessment reports, and employee online profiles.
A website is a right platform to achieve all these goals without even making a phone call or sending an email (unless you really have to for certain activities).
Importance of having a nonprofit website
There’s a lot of benefits in creating and managing a nonprofit website.
Reach a wide range of donors
Through emails, phone calls, and maybe social media, you could only reach a few donors. In fact, sometimes even after reaching these donors, finding a convenient way to contribute becomes difficult for them.
With a website, you could have a page dedicated to all donors. There, you outline your goals, the impact previous donors have made through your organization. And how you intend to use their donations.
Statistically, overall giving grew 4.1% over the past year (despite the pandemic), the 6th consecutive year of growth. And online giving grew by 12.1% over the past year. Thus, online donations are only going to grow as online activities increase and remote work becomes the new normal.
You are also able to create a smooth and convenient donation process for contributors. Through a few clicks, they are offered different donation methods. This makes the process simple and keep donors coming back.
Increase your reach as an organization
Without a website, your nonprofit could only reach a few people. Usually, you’re limited to your city or your state. While this isn’t inherently bad, you’re missing out big on reaching a larger number of people and organizations by not having a website.
With a website, anyone, anywhere (worldwide) could contribute to your cause. It could be donating money to help fund your projects. Donating their talent as volunteers online to help analyse data or do data entry. Or just help refer you to more opportunities.
Websites don’t have geographical boundaries and building and maintaining one for your nonprofit is the best way to reach a large number of people.
Build and maintain recurring contributors
Donors can give money for a cause and vanish. Volunteers can work with you once and that’s all. Sometimes, it’s not their fault. It’s just that you haven’t made the process simpler for them to keep contributing.
This can change if you build a robust nonprofit website for your organization. With a website, you can create memberships. Once donors and volunteers contribute, their profiles become part of your database.
With these details, you can send them reminders whenever you have new projects. Communicate your journey once in a while. And remind them how their help has been tremendous in championing your impact.
With these activities, you would be able to keep your donors and volunteers. They would continue to support your programs whenever you launch. And also help bring in more people.
Here’s how to build a nonprofit website that amplifies your impact
You don’t just set out to build a website. I mean, there are many of them online and just building a website because you want to would just add up to the junk. Here’s how to stand out with your nonprofit website.
Define your set of goals
When building your nonprofit website, you need to have your goals defined. Why are you building the website? What do you hope to achieve? Goals differ depending on your nonprofit, but on a general level, here are some goals to look out for:
- A page to collect and manage donations
- A page to manage your partners
- A page for recruiting and managing volunteers
- And a page for showcasing your impact and the communities you serve.
Plan your website in-house before communicating with a development team
Before you set out to translate these goals into a website, you have to get your team to translate these goals into actionable bits. This would include coming out with branding resources, deciding on how you want to write your content, and the general outlook of your website.
These should be done, probably as a brief before meeting your web development team. Once you meet your nonprofit website development agency, you can give out your plans, which makes it easier for the agency to put all your goals and organization’s branding online through the website.
Maintain the website all the time
One mistake many nonprofits make is to build a website and leave it to its own fate. You need to make sure that you update content regularly. Create content for your blogs. If you don’t have an in-house person handling this, you could recruit volunteers to help you manage your nonprofit website.
Build your nonprofit website now
In today’s digital age, it would be a mistake not to have a website as a nonprofit. And even for those with a website, it still would not be good to leave it at that without regular updates. So whether you want to update your old website or build a new nonprofit website, we are here to help you at IndieTech Solutions. Reach out let’s get talking.