You’ve probably heard the phrase, ‘less is more’. This is the fundamental principle on which minimalism rests. And this principle could help you build a minimal nonprofit website design.
It’s all about building or doing or having just the essential elements. And it centers on considering only what matters.
The importance of this type of design can never be underestimated. While minimal web design has been around for quite a long time, it doesn’t seem to go away anytime soon.
That’s why minimal nonprofit website design should be a priority the next time you want to build a website for your organization or add a new page to your already existing website.
Unlike other web development trends that surface and die within a short time, the importance of minimalism in the web design space keeps evolving over the years.
So what’s Minimal Web Design?
Minimalism in web design is a principle that ensures that the most important elements of a website are highlighted while eliminating unnecessary elements or content that will lead to clutter.
It’s about finding what the essential elements of your nonprofit website are and only including those in the design. This means making your interfaces simpler and leaving no room for cluttered design, content, or navigation.
Principles underlying minimal nonprofit website design
To achieve minimalism for your nonprofit website, web designers focus on these principles:
Have a lot of empty spaces in your design to make every element stand out and easily visible to the viewer. It’s usually used as a strategy in minimal web design to direct a visitor’s attention to only the most important elements.
Large and stylish typography.
This is usually done to make content bold and create artistic elements. Creating stylish typography also makes up for the empty spaces, creating a sense of excitement for visitors. However, you should be careful not to overdo your styles.
Minimalism in colors.
Often choose your colors carefully. Most go with a single color throughout the design or at most two colors. In minimalism, color is mostly used by designers to build a visual interest for visitors or direct them towards the most important elements of your nonprofit website.
Navigation in your minimal nonprofit website design should be simple. Web designers make sure that there’s single navigation (scrolling) to reach elements. Drop-down menus are eliminated, giving the website a clean look. It makes it easy for users to move from one section to another just by scrolling and easy to find the most important elements on the website.
A great example of a minimal website design is that of Google’s homepage. Another great example is IndieTech Solution’s homepage.
Importance of minimal nonprofit website design for your organization
Focusing on a minimal nonprofit website design comes with a lot of advantages. Here’s why your nonprofit may need to go with a minimal website.
Ease of achieving accessibility
If you’ve been following us, you know we love talking about accessibility: on our blogs, in our case studies, and through the websites we build for nonprofits. Accessibility is highly necessary in this digital age, especially for nonprofit websites.
A minimal website design makes it easy to achieve web accessibility benchmarks such as clear contrast, simple navigation, strong and clear typography.
Conversion rates go up
With a minimal nonprofit website design, your organization’s website will be devoid of unnecessary elements and navigations. This means users find what they’re looking for easily.
It helps them navigate to what they want without distraction and leads them to whatever action you want them to take more easily. This increases the conversations on your nonprofit website: be it more donations, volunteering, or any kind of support.
Easy to maintain
Having a minimal website means the build is simple and the design is straightforward. This doesn’t create complications during maintenance, be it the backend or frontend.
In a minimal nonprofit website design, the cumbersome plugins and cluttered elements are all not present. Thus, website maintenance becomes easy and simple.