To provide a non-profit organization with the best chance of success, it is important to have the right website.
A nonprofit website is not just an online brochure for your organization. It should be a powerful tool to help you accomplish your goals and reach your target audience.
There are many features that should be included on a nonprofit website. Here are some of the most important features that every nonprofit should have:
- Ability to accept donations online
- A way for visitors to sign up for volunteer opportunities
- An event calendar with upcoming events and fundraising campaigns
- A blog where you can share stories about your work
In order to achieve these goals, every nonprofit website has to have the right tools in order to achieve these goals. So how do you determine which tools to use on your nonprofit website? Below, we outline the factors that should inform your decisions and how to go about them.
The goal of your nonprofit website
The goals of your nonprofit website should be determined before launching the site. It is important to know what you want to achieve, what your target audience is, and what kind of content you are going to publish on the site.
You can use a website goal statement template to help you determine the goals of your nonprofit website. This will help you define your objectives and create a plan for achieving them.
They are specific and measurable, and can be achieved through different channels.
- We want to promote our events to increase attendance
- We want to encourage donations
- We want to make it easier for people to contact us
These goals should help you determine which tools to use, from building the website to managing and integrating tools.
Painpoints with your current nonprofit website
It is frustrating to have a website that doesn’t work or is too hard to use. This can lead to a loss of customers and revenue.
A good website should be accessible, fast and easy to use. It should also be compatible with all devices and browsers, which not all websites are.
Your website should also be updated regularly with new information, as well as social media sharing buttons so your customers can share what they find on your site with their friends.
It is important that you are aware of what your visitors are feeling when they visit your nonprofit website. You need to understand their frustrations and then give them a solution to their problem.
This should also inform you of the type of tool or features to include on your website so that you can tackle this frustration.
What calls to actions do you want to have?
A call-to-action is a button or link on a page that prompts visitors of your website or app for an action. These can range from signing up for an email newsletter, watching a video, downloading an ebook or registering for a webinar
The key to a successful website is to make sure that the user has an easy way to know what they should do next. You want them to be able to get all the information they need from your site and then decide what their next step is.
The type of call to action should inform which tools you have on your website. For example, if you’re running a charity, then you should have a donate button on your website. If you’re running an e-commerce site, then you’ll want to have a shopping cart and checkout option.