Donations are the lifeblood of nonprofits.
And many nonprofit organizations are finding ways to get as many loyal donors as possible through social media and online forums.
However, while you may seek donations from these other platforms, one gold-mine you’re forgetting is your website.
With the right content, call to actions, and design, you could turn your nonprofit website into a donation powerhouse.
In this post, we’re going to explore the ingredients that go into building a donor-friendly nonprofit website for your organization.
Capture them through a bold homepage
If I remember correctly, Stephanie Perkins said “You only have one chance to make a first impression”. As a nonprofit, this one chance should be your homepage.
The question is: how?
Before any donor makes a decision to part with their hard-earned money, you need to trigger their emotions (fear, happiness, etc).
Your homepage has to have an appealing and professional design – one that speaks to the core of your mission.
Your nonprofit website’s homepage also need to have a strong hero message. At first glance, a visitor is supposed to know what your organization is about.
But remember that capturing the donor doesn’t stop at your hero message. Your entire homepage should showcase your mission, the different projects you run.
Why this homepage is great.
It has a captivating, clear hero message that will keep any visitor hooked at once
There’s a call to action just below the hero message: since the hero message already communicates its value proposition, some visitors may just go ahead and take action.
Goal centered pages
Don’t just build pages for pages sake. Each website page on your nonprofit website should lead a visitor towards a goal.
Your homepage: should be a summary of what you do and should trigger your visitors to contribute.
Donation page: should tell your visitors to contribute, why you need funding, and your impact so far.
Impact/project page: your nonprofit projects around the world, the communities and groups you have impacted, and where you want to take your next projects.
Resource page: should give visitors your best resources
About page: should have everything about your nonprofits, your team, and why you’re pursuing what you’re doing.
Great donation pages and buttons
One of the greatest assets to a donor-friendly nonprofit website is the presence of donation pages and buttons or call to actions.
If you have a donation page, make sure its content is simple and clear. It should communicate your entire value proposition and mission and ginger the visitor to contribute.
Donation buttons should also be short. They should be clear on what you want the visitor to do. For example, if you want them to contribute their knowledge, a “Volunteer” button might work better than “Contribute”.
Web accessibility should be a part of the website
Web accessibility is about building a web presence that can be used by anyone no matter their ability or disability.
If you want to build a donation-friendly nonprofit website, web accessibility should be part of the entire process. Here’s what to consider:
- Build your site so people with visual impairments can access it.
- Take into consideration those with special issues, like color blindness.
- Consider that some people can’t view certain digital resources because of their slow internet speeds.
- Others may not understand the primary language you used to build your website. So make it multilingual by giving visitors the ability to switch between different languages.
Web accessibility is a vital ingredient to building inclusive web presence. For nonprofits who serve different people around the world, this is one of the best ways to build a donor-friendly nonprofit website to serve all needs.
Please read our comprehensive guide on web accessibility for your nonprofit website.
Different options to donate
Whether it’s through your donation pages or buttons and call to actions, your nonprofit website should have different donation options.
Some visitors may want to contribute to your cause, but not financially. There should be an option for such visitors – some may want to provide logistics such as laptops.
There should also be an option for those who want to donate their time to work on your causes or provide consultancy.
Your nonprofit should also add an open donation button, allowing visitors to contribute whatever they want to help your organization with.
Offering different donation options would ensure that no potential donor is left out.
Test your website and updates regularly
You can’t build a donor-friendly nonprofit website by launching and going to sleep. Your outfit needs to do regular testing of the entire website, the pages, and any new feature launched.
- Test your donation pages to determine if they’re still sending donors to the right destination.
- Test your call to actions to see where they direct visitors to.
- Make sure your links aren’t broken.
- Ensure your website is up to date with the latest technology.
- Check to see if all the third-party integrations are working properly.
Testing your nonprofit website regularly gives you the opportunity to monitor its use, know what’s working, and understand what to implement to improve the overall donor experience.
This is a comprehensive guide on website testing.