Building or redesigning a nonprofit website comes with many intricacies, from the budget, brand voice, and organizational goals to finding the right nonprofit website development agency. To make this entire process simple, smooth, and cost-effective, nonprofits usually use RFPs (requests for proposals). So what’s an RFP, and how can you write one for your next nonprofit website development or redesign?

nonprofit website request for proposal

An RFP for your nonprofit website project

An RFP or request for proposal is a document that announces a project, details the project’s requirements, and asks for bids from qualified contractors and agencies.

In the case of your nonprofit, an RFP should include the following:

    • Your nonprofit’s intention for the web project
    • The details of the project – The design and development work needed
    • The different features and add-ons the organization would want to include
    • Team members involved with this process
    • Timeline and budget

Why do you need an RFP for your nonprofit website development or redesign

There are many reasons nonprofits would want to prepare an RFP for their web projects.

1.Clarity: the organization would like to outline, in detail, every aspect of the project for better delivery.

2. Maximize the time consumed: prevent unnecessary back and forth with the web development agency regarding project details and goals.

3. Quality proposals: an RFP helps filter the best applicants (thus, those who don’t qualify won’t apply).

When you may not need an RFP

Not every nonprofit website development needs an RFP. for instance: for a small project with a very limited budget or is just an addition of a single page to an already existing website – you don’t need to prepare an RFP. Despite its importance in clarifying project details, an RFP can delay the delivery of smaller website projects.

How to write an RFP for your nonprofit website redesign project?

An overview of your organization

Just because the website development agency will look at your existing website or your vision/mission statement from your brochure doesn’t mean you shouldn’t write about your nonprofit in an RFP. Use this section of your RFP to discuss what you do, the communities you serve, the people you’re impacting, and anything that defines your organization.

Your nonprofit objectives

While an overview of your organization gives your nonprofit website development agency insight into what the organization is, you would have to let them in on where you want to go, thus, your objectives – both in the long term and short term. Share the strategic goals of your organization, where you want your digital projects to go, and what you want to achieve through website development or redesign.

Technical web details

Beyond the objectives, goals, and overview, another important part of your RFP is your technical specifications. Here, you’re telling the agency what you actually need on your nonprofit website. This could range from what to include on the homepage, the database type, a good content management system that’s easy to use, data migration features, compliance, and any other feature that you believe is important.

Project timeline and budget

Your project timeline should provide potential agencies with an idea of when the project starts and when you want the first production to be delivered. Timelines are important in every RFP and help any agency applying to plan how to build your solutions even before they send their proposal.

Another important feature of an RFP is your budget. A range is fine if you don’t want to share the exact number. This will be an automatic filter for a lot of agencies if the budget is too low for them to consider or too high that they don’t have the capacity for.

Criteria for agency selection

Your nonprofit website development RFP won’t be complete without a selection criteria. How will you choose the ultimate agency to work with?

  • Do you have preferences for agencies from certain locations?
  • Are you looking to go with a globally-recognized, big-brand nonprofit development agency? Or a small boutique design studio?
  • Are you looking for only agencies that design specifically for nonprofits? Or you’re open to any agency as far as they’re good at what they do.


What’s next?

Once you’re done with your nonprofit website development project RFP, it’s time to go through the best agency options and make your final decision. If your nonprofit find it difficult to go through this process or don’t have the budget and human resource to prepare an RFP, IndieTech Solutions’ development agency can take on any nonprofit web development process and is ready to help you build the best nonprofit digital experience.