As the digital world has evolved, so have the standards for websites. A website that was cutting edge a decade ago is now outdated and may be hurting your business.
An outdated website is one that has not been updated in a long time. It is no longer relevant to the current needs of the company or the industry it operates in.
It is important to know if your nonprofit website is up-to-date. If it is not, you might be missing out on potential donations and new volunteers.
The first thing to consider when deciding whether or not to update your website is how it looks on different devices. Do you want your website to look outdated on mobile devices? If not, then you need to make sure that it can be viewed properly on any device.
But how do you identify an outdated website? In this post, we take you through what it takes to identify an outdated website and the steps to take.
If you have a bad mobile experience
A bad website mobile experience can lead to a loss of customers.
A bad website mobile experience can result in a loss of customer loyalty. A survey by Baymard Institute found that 73% of people who visit a site on their phone and have a bad user experience will not return to the site on their phone again. https://baymard.com/blog/2021-current-state-mobile-ecommerce
Your organic search ranks are bad
Organic search rankings are an important part of a successful digital marketing campaign. If your website is not ranking well, it is hard to get traffic to your site, which can lead to lower conversions and ultimately affect your bottom line.
If you have low organic search rankings, there are a few things you can do to improve them. One of the easiest things you can do is optimize your website for mobile devices, as this will help in Google’s ranking algorithms. You should also make sure that you are using keywords throughout your site so that Google knows what the content on your website is about.
It has been over a year since you updated your nonprofit website
If your homepage is more than a year old, you might have a problem. Your website needs to be updated regularly and with fresh content, so that it can stay relevant in a fast-paced world.
You might not need to redesign your entire page, but at least make sure that you are updating the content in order to keep your visitors engaged.
You haven’t updated your nonprofit website content for a long time
Content is the most important thing for any website. If you haven’t added new content within the last month, your website will be in danger of being removed from Google’s search engine.
Google doesn’t want to show websites that are not updated with fresh content to its users. It wants to provide them with information that is up-to-date and relevant. This means that if your site is not updated with fresh content, it will be removed from the search engine results pages (SERPs).
You haven’t linked your website to your social media accounts
In today’s world of marketing, it is crucial that your website is linked to your social media.
If you have a website, but you don’t have any social media accounts associated with it, then you are missing out on a lot of potential customers.
Your website does not load fast enough
This is the most common reason for a website to lose potential customers. Slow loading time means a bad user experience and that can lead to conversion rates going down.
There are many reasons why this could be happening, but here are some of the most common ones:
- Your website has too many images or videos. These take up a lot of bandwidth and can slow your site down considerably. Consider using an image compression tool to reduce the size of these files – like Google’s AMP Toolkit or TinyPNG.
- You’re using an outdated web hosting provider. Look for one with servers that support HTTP/2, which is faster than HTTP 1.1 and will speed up your site’s loading time considerably.
- You have too many plugins installed on your website.
Websites are now expected to load in less than 3 seconds. But that’s not always the case.
If you want your website to load fast, here are some tips:
- Make sure your page is not too heavy or too complex
- Make sure you’re using a CDN
- Optimize your images
- Reduce the number of plugins and scripts running on the page
The design, images, and graphics on your website look outdated
A lot of people are looking for a website design that looks modern and up-to-date. There are a lot of trends in the industry, but one thing is certain – they all want to make sure that their site is not outdated.
It’s important to keep your website design up-to-date with the latest trends in order to make sure that you’re attracting new customers and retaining old ones.
You have a lot of spam coming into your website
There are many reasons why people spam your website. They might want to promote their products, steal your content, or use your website to gain access to other sites. But this also shows that your website and its security protocols are outdated.
One of the best ways to combat spam is by using CAPTCHA. This will require the user to type in a code before submitting a form on your site. Another way is by adding a CAPTCHA image that has been distorted so it’s difficult for automated software to decipher.
Let us update your nonprofit website for the modern times
We have been working with nonprofits for the last few years. We have seen that they often fall behind in the digital world and are not able to keep up with the fast-paced changes in technology.
One of the reasons is that many nonprofits are focused on their mission, and don’t have time or resources to focus on updating their website. They need a partner who can help them with this.
This is where we come in! We specialize in nonprofit websites and can help you update your website for the modern times.