If you missed the beginning of this series, you can check it out part one here: How to set up your Google Tag Manager account?
And part two here: How to create, test, and deploy your first GTM tag

In this article, we will track the PDF downloads including the URL of the PDF file, the page where it is located, and the total number of downloads.

Step 1: Create a new tag , rename it, and select Universal Analytics


Step 2: Set up the variables for our PDF event


For number 5, GA variables, you can check out this article: Create, test, and deploy your first tag using Google Tag Manager

Step 3: Add and configure a new trigger

Step 4: Test and Deploy!

The end result will look like this on Google Analytics