As we attend conferences, organize workshops, implement programs in the communities that we serve, and go about our daily activities as nonprofits, we build authority as we go. We become known for our works, cherished by our communities, and become authoritative voices in the areas that we focus on as organizations.

nonprofit website authority

This is no different when building a nonprofit website authority. You want to be an authoritative voice on certain areas you are known for and you would want the world to reach out to you when they need advice on certain areas. And since your website is the forward-facing resource of your organization on the internet, it is the single most important platform that you can build nonprofit website authority.

What is website authority?

Website authority is all about the relevance of your website in a specific subject area. Through your website authority, search engines would be able to view you as a trusted source for information in your area of expertise and recommend your content to people searching.

While website authority does not necessarily mean you will rank higher in search engines, but it can help search engines to take your site serious and may help you rank better.

Here are ways you can build your nonprofit website authority

Use a secure website domain

Website security is something every nonprofit should take seriously if they want donors, volunteers, and corporate partners to take you seriously. Your nonprofit website authority efforts may be fruitless if your website security isn’t good. The basic of website security is to start with SSL certificates and make sure that you have other tools that make online payment or donation safe for donors and partners.

Get links from other reputable platforms

It’s more like getting referrals from other nonprofit organizations that give you bragging rights about your reach and authority, and external links that come from other authoritative websites position your nonprofit website as an authority in your area. It also helps search engines to rank your content and recommend your pages to searchers.

Share contact and location information

There is nothing wrong with using a contact form on your website so visitors can reach you. However, if you have an organization’s email and contact details and a location, add them to the contact section of your website or in the footer section. It tells visitors that your organization is real. You can also embed a Google Map to make a nice touch.

Get online reviews feature on your website

Google and Facebook are some of the best platforms to ask for reviews from your nonprofit donor and volunteer community. This is a great way of building your social capital and telling the web community that the people you serve actually love what you’re doing for them. Reviews build social capital for your brand online and make search engines see your website as trustworthy.

Make references to external sources

When creating stories and content on your nonprofit website, you will need your own authentic pieces. However, you would also be doing extensive research. Don’t forget to reference the resources that you read, including report, infographics, and documentaries among others.

Build internal links

While you may have a menu on the top part of your nonprofit website to direct users to certain parts of the page, not every resource would be part of these menus. Make sure you provide links to internal resources on other parts of your website. It helps navigation and also advances search engine optimization.


Building an authoritative website doesn’t come easy and fast. It takes a lot of efforts over a long period of time to see results. If you are finding difficult making certain web authority changes, IndieTech Solutions’ team of excellent web developers, design and content professionals will help you get started.