What are the account details, registration details, and information you need to log in to your website? Do you need other services to connect to your new website? These and many other account details are needed to create, manage, and update your nonprofit website.
In order to build and run a successful nonprofit website, you will need these accounts. As an organization, you can let your web development agency handle all the account details and then share them with you once the website is launched. There are also times when you have to give your agency the details they need to build your website. Whatever the case may be, a readily available technical account is great for managing websites, posting content, and updating web pages. Here are the technical accounts you will need when building or managing a nonprofit website.
Hosting platform details
A web hosting platform is where your website, including databases and files, is stored and made available to visitors online. There are different web hosting platforms out there, from BlueHost to Hostinger. To get started, every nonprofit needs to buy hosting from a provider and use that to keep their website details. Creating an account requires setting up an email and password, and your nonprofit will find a home for all the videos, documents, audio, and photos you upload. Aside from the link to the hosting platform, your nonprofit web developer will also need login details for this hosting website.
A domain name
The domain name is a URL that leads visitors to your homepage. Every website project will involve getting a domain name, which also serves as the internet address for your organization’s website. In addition to your domain name, you have to provide your nonprofit web developer with the login details to where you bought the domain. If the agency bought the domain and hosting for you, then they will have all the login details already and will have to provide them to you when handing off the project.
An analytics account for your website
What is the number of people visiting my nonprofit website? Where are my website visitors located? What is the age bracket of the people visiting? To get these insights on your website – including the time it takes for a visitor to leave your site, how long they stay, which pages are getting the most visits, where visitors go when they first land on your website, and how all of these are being converted into volunteer opportunities or donations – you need an analytics account. One of the best analytics tools on the market for websites is Google Analytics. At IndieTech Solutions, we set up your Google Analytics for you before handing over the website to make sure that you track every metric, page, or link on your site. This is a technical account that is necessary for your nonprofit’s success and you will need the login details once you build a website for your nonprofit.
Nonprofit website integrations to consider
Integrations are part of the things that give visitors an excellent website experience. They are external tools that you connect to your website to give it more power and functionality. These are some of the technical integration accounts you will need as a nonprofit building a website:
Payment processing: As a nonprofit, you will need a payment processing integration on your website to collect payments or receive donations. These payment processors handle credit card and bank information on your behalf, and all you do is receive donations. Big names include Stripe for Nonprofits, PayPal, and Authorize.net among others.
Donor management platform: As nonprofits, we have a lot of donors. It is imperative for us to bring all these donors together to streamline donations and also give them the best experience. A donor management system is your best bet here. Some big names here are Salesforce and Bloomerang.
An email service provider: Right from collecting emails from visitors to keeping donor emails for future donations, every nonprofit needs a robust email service that does these and provides lots of automation as well. Some big names to use for a great experience include Constant Contact, MailerLite, and MailChimp.