There is no doubt that your nonprofit website is one of the most important digital assets in this age. From asking for donations to telling the world about your courses and impact, your nonprofit website can never be underestimated.
But there are times that you want to communicate certain short-term projects and causes without using your website. These types of projects could range from impact assessment to asking for funding for a particular project. This is where microsites come in. Here’s what we would learn in this post:
- Understanding the principle behind microsites
- The different types of microsites that you can build for your nonprofit
- Tips to create a microsite that brings results
Understanding the Principle Behind Microsites
A microsite is a webpage or a group of small web pages that is separate from your organization’s main website, and it’s used to champion specific projects. When creating a microsite, a nonprofit can decide to create a completely different domain name with new hosting.
Branding could also differ from the main organization’s brand depending on the type of project being pursued. You can create a microsite that has a sub-domain on your main organization’s website. With this, the microsite becomes an extension under your site.
For instance, during the pandemic, IndieTech Solutions created a microsite for individuals and nonprofits that need or want to share resources. Thus, covidcoalition.net was born. It stayed separate from the main website but kept the branding that we carry throughout our digital projects.
The Different Types of Microsites You Can Build for Your Nonprofit
There are different types of microsites you can create for your nonprofit projects.
One of the most popular microsites is an event platform. This is where your nonprofit organization decides to create a microsite for your yearly trade shows, conferences, and workshops. Many organizations make this an extension of their already existing website.
Events are usually huge – event dates, attendees, speakers, and their profiles, partners, and funding agencies. Also, attendees would like to access videos and photos of these events afterward. Adding all these directly on your nonprofit website could cause a lot of clutter and probably slow loading times if you don’t have a robust web host. This is why it’s advisable to create an event-specific microsite for all your events and workshops.
If your nonprofit is operating a news platform, a publication, or a magazine, then you can create a publication-based microsite. This will be used to host all your news activities. It can be an extension of your organization’s website or a standalone website with its own branding.
As nonprofits, there are many causes that we undertake in communities around the world. A cause-driven microsite is one that helps you build a different digital presence of any of the projects you’re undertaking.
These projects could range from seeking funding for a hunger-reduction project in Africa to seeking blood donations for deprived hospitals in South America. Usually, these types of microsites are also created for projects that are not part of your primary or regular nonprofit projects.
During the pandemic, a lot of nonprofits created cause-related microsites to provide resources for individuals and other organizations dealing with the impact of the pandemic.
Tips to Create a Microsite That Brings Results
Once we know what microsites are and the types that we can create for our nonprofits, let’s look at the important factors we can inculcate into our microsites to make them successful.
Understand your target audience
One of the greatest ingredients to building a successful microsite is to know and understand your audience – be it a community or a volunteer group. Understanding your target audience helps you define your end goal. It also helps you to create and define a suitable brand, messaging, style, and tone to meet their needs.
This would involve doing a lot of research around your audience’s culture, environment, language, age and income brackets, and many others.
A single goal always wins
Your nonprofit’s microsite should be created to achieve a single goal. Microsites are created to declutter your main website so it doesn’t make sense to bombard your new smaller site with many objectives – which could end up defeating the entire purpose.
Going in with a single goal doesn’t just help you focus on delivering results, but it also helps you create interesting and simple stories to get your audience engaged.
Simple design and easy navigation always wins
If you’re building a microsite to meet the needs of a subset of your audience, it’s usually advisable to come up with different branding to suit that community.
Of course, you can use your nonprofit’s already existing branding with a few tweaks added, especially if you want your audience to identify the parent company behind the microsite.
In all you do for your microsite, make sure that the design is simple and devoid of clutter. Make navigation throughout the site simple and make it easy for visitors to find call the actions and whatever they need easily.
What Next for Your Nonprofit Microsite
Starting an event? Running a project? Whatever your story may be, it could be great communicating this through a microsite instead of your organization’s main website, especially if you’re a big nonprofit with lots of content already on your site.
At IndieTech Solutions, we can help you make sense of the entire process. From conceptualizing the microsite idea and branding to researching your target market and building a suitable microsite, we’re ready to make your nonprofit stand out. Reach out and let’s get talking.