In the digital age, nonprofits need to be social, mobile and data-driven. They need to make sure they are building a strong digital presence that will attract donors and volunteers.
Nonprofits need to invest in digital marketing and fundraising strategies to stay relevant. But with so many nonprofits vying for attention, it can be difficult to distinguish your organization from the rest. To make sure you are succeeding in the digital age as a nonprofit, you need to focus on building a strong brand and finding your niche in this crowded space.
That’s where the Google Grants for nonprofits program could come in to help.
But what is it and how does it help your nonprofit stand out? Let’s dig deeper.
The Google Grants Program for Nonprofits
Google Grants program for nonprofits is a philanthropic program by Google that offers nonprofits access to Google products, services and expertise. The idea behind this program is to help nonprofits reach their goals and causes.
Google Grants helps nonprofit organizations in three ways:
- Nonprofits can use Google products for free, such as G Suite, YouTube, and Android.
- Nonprofits can get up to $10K in advertising credits on AdWords Express.
- Nonprofits have the opportunity to attend an annual summit where they can learn from experts on how best to use technology for their organization’s goals.
How does the Google Grants Program for nonprofits work?
Google Grants for nonprofits is a program that provides up to $10,000 in free advertising credits to nonprofits. When you apply for this grant, you can receive your advertising credit directly on the AdWords platform. Google will also review your ad campaign and provide feedback on what needs to be done in order for it to be successful.
The only requirements are that the nonprofit has been in existence for at least one year and has an active bank account in the United States. The organization cannot be a school or college, hospital, religious institution, or political campaign.
The organization must use their free credit within six months of receiving it and cannot transfer their credit to another nonprofit organization.
Tips to use your Google Grants for Maximum Results
Google grants for nonprofits are a great way for nonprofits to get funding for their projects. Nonprofits can use the Google grant to create interactive maps, translate content into other languages, and more.
The Google grant can be used by nonprofits to develop virtual reality experiences, build online communities, and more.
Here’s how you can succeed as a nonprofit.
Managing your keyword research well
In order for your site to rank high for any given keyword, it needs to have enough web pages that include that keyword in their content. You can do this by including keywords throughout each page of content on your site and by creating new pages with relevant keywords as well.
Keyword research is the first step in managing your Google Grant. It is important to know what keywords you are targeting so that you can make sure that your content is relevant to your target audience.
You should also be aware of the changing trends in keyword research. The industry has been shifting from keyword-based search to voice-based search, which means that you should be evaluating how well your content responds to these new types of searches.
Use Call-to-Actions (CTAs) that are clear
CTAs are typically located in the bottom right-hand corner of a web page and offer visitors a way to get more information or take some kind of action. The goal of CTAs is to achieve an objective, such as getting people to sign up for your newsletter, buy your product, or visit another page on your website.
You need to have a clear call-to-action (CTA) on your website, so that people know what they are clicking on and why.
Regularly optimize your site for search engines
Google Grants for nonprofits is a charitable program that provides nonprofits with free advertising on Google.org. In order to get the best out of this program, you need to regularly optimize and manage your nonprofit website to make sure it has the best chance of getting picked up by Google’s algorithm.
This means that you need to keep up with the latest trends in web design and content marketing, so that you can make your site more appealing and functional for users. You also need to be aware of how people search for information, so that you can focus on what they want most from your nonprofit website.