LinkedIn has a high number of professional and highly engaging audiences who can help you advance your nonprofit’s causes, build awareness, and establish brand sentiment. Need more motivation? With more than 750 million professional users spread across the world, any nonprofit that uses LinkedIn the right way is bound to achieve a lot. In this post, we’ll take you through the steps to take in order to become a LinkedIn power user and leverage the platform to build your nonprofit globally.
Build and maintain credibility
With millions of professional accounts, LinkedIn users are always looking for professional content. To build credibility, you have to establish your nonprofit as a thought leader in your field, provide valuable and relevant content to your followers, and share other relevant content from the nonprofit community. The goal is to genuinely help people while building trust – and your nonprofit will be on its way to amassing lots of social capital for a global cause.
Expand your engagement
It’s easy to feel complacent once you have had a few engagements with your nonprofit posts. But you don’t have to rest – there’s always another person waiting to see your content. Apart from posting on time and sharing great content, also make use of LinkedIn’s targeting features to reach a large number of people.
There are various ways to expand your reach, including running LinkedIn advertisements. However, there are also free strategies like joining nonprofit-related LinkedIn pages and then sharing relevant content regularly. This gives you access to a large audience who wouldn’t have known about your organization.
Identify and connect with the right people
People make up LinkedIn, be it pages or groups. One great way to improve your nonprofit’s impact through LinkedIn is to connect with like-minded people – philanthropists, nonprofit professionals, board members, corporate institutions that support nonprofit causes, and more.
To get the best value out of this, make sure you have a few keywords ready and then make use of the LinkedIn search feature. Your keywords should mostly be about the general nonprofit industry and your niche. For instance, you can use keywords such as climate change, forestry, and conservation to search for nonprofit professionals interested in these topics.
Host industry events, virtually
As a result of the pandemic, your nonprofit may not be able to hold physical events, but we still have virtual event platforms, so we can still achieve what we set out to do. Use LinkedIn Events to host online webinars and conferences to educate your community, create awareness, or raise funds to support a cause.
One good thing about this feature is that it’s part of LinkedIn so users don’t have to download another program or even leave the platform in order to participate. Apart from the hosting of virtual events, you also have access to your LinkedIn network and can promote the organization’s works.
Measure the outcomes
There’s no better way to understand your campaigns, connections, and programs than using LinkedIn analytics. This gives you a deep dive into the growth potential of your LinkedIn page and provides a clue as to the type of content to create in order to get more engagement.
Content on LinkedIn, like all social networks, needs lots of experiments. Post videos, images, presentations, and long-form content from time to time. Find out which one works best for your audience, and then refine your strategy to take advantage of the best form of content.