A boring website aesthetic. Too much clutter on the homepage. Confusing navigation. Not visually pleasing. There are a lot of things that go into making a nonprofit website boring. While a boring design could get some visitors to complete tasks, others cannot stay on your website for a second if it’s not interesting.
In this post, we are going through some of the metrics that tell you that your nonprofit website is boring. We will also help you deal with a boring website.
A low conversion rate on your nonprofit website
A website conversation rate measures the percentage of your website visitors who end up completing a desired action like buying an item, signing up for your newsletter, or filling a form. In this case of your nonprofit website, a conversion rate will measure the rate at which your visitors make donations, volunteer, or become corporate partners.
As you build and run your nonprofit website, measuring tools such as Google Analytics or MonsterInsights would help you measure website visitors, users, donations, registrations, and more – which will give you a better insight into how visitors convert. Having a low conversion rate means that your nonprofit website visitors do not convert well into donors or volunteers.
While many factors account for this, a boring website is one of the major reasons why visitors would leave your site and never come back or visit without taking any action. Some ways to solve low conversion rate include:
- Simplify your process – from visitor going through your page to reaching the desired action section like a donation or volunteer button.
- Test different forms of call to action messages and buttons, and see what works best.
- Rewrite and re-structure your content
Unimpressive mobile traffic
Many of your nonprofit visitors, including donors, volunteers, and corporate partners, use mobile devices. In fact, mobile is a big deal when it comes to getting donations or volunteers to support you.
If you measure your website traffic and realize that the mobile traffic is unimpressive, you’re probably running a boring website. The best way to increase your mobile traffic is to make your website responsive. You can also design a mobile application that takes visitors to your desired call to action.
Slow loading time
Slow loading time on your nonprofit website will send visitors away even before they land on the first page. Sometimes, a slow loading website may be from a technical issue that you can’t control. However, there are things you can do to speed up your nonprofit website – so it makes sense to work on the ones you control. To start:
- Reduce the size of your images and files before loading to the website. You can delete and re-upload the files that are already on your website.
- When adding large files to your nonprofit website, host them elsewhere, instead of on your own website. Best ways to host files externally and still have them available on your website is using Google Drive for documents and photos or YouTube for videos.
- If you’re using a content management system that has plugins and add-ons, try going through some of these plugins and add-ons and disable those you’re no longer using.
High bounce rates on your nonprofit website pages
The bounce rate of a website is the percentage of visitors that come to your website and leave immediately without taking any action, like clicking to the next page, scrolling down the current page, or without clicking on a call to action.
No matter the kind of pages they are, be it donations, volunteers, or causes, if they are boring, then the bounce rate would be high. A high bounce rate of about 70% and above means that it’s time to take a careful look at your nonprofit website. Here’s how to deal with it.
- If you have dense text that makes deciphering what you do difficult, this is the time to separate and divide them into simple website copy that is eye-catching, simple to understand, and leads the visitor towards a certain goal.
- Add more internal links to send people to your desired pages and call to action.
- Re-evaluate your call to action and make sure they’re simple and located at vantage points on your nonprofit website.
No or inadequate storytelling visuals
Storytelling as a nonprofit organization is something you should never take for granted on all your digital platforms. Apart from helping communicate your vision and what you do, they also help you craft compelling content to persuade people to support your programs. But there’s a saying that “a picture is worth a thousand words”, which is very true. So if you have a lot of writing without visuals, everything could be boring on your website. Here’s how to create visually stunning storytelling on your nonprofit website:
- Use infographics to create procedural content to lead your nonprofit website visitors.
- Use videos to tell stories, chronicle your impact, and ask for support.
- Make use of diagrams and illustrations to show your community how to use some of your tools.
- Leverage photo galleries to build great impact for both donors and volunteers.
- Use featured images on your blog posts. Even within blog posts and content, make sure you have relevant images to make the pages lively.
Time to get to work and make your nonprofit website interesting
At IndieTech Solutions, our many years of building web solutions for nonprofits have given us the upper hand when it comes to understanding impact-driven websites. If you are stuck on how to make your nonprofit website less boring, we are here to help you. Our dedicated team of web professionals, design gurus, and content professionals will help you create a lasting impact and garner support for your nonprofit causes.