From the food and drugs authorities to chefs, Quality Assurance (QA) engulfs every aspect of our lives. It ensures that whatever we consume or use in our society meets certain standards. This isn’t different from your nonprofit website, which you have to ensure has the right design, content, and loading speed to meet the needs of visitors. Let’s dissect quality assurance by taking you through what it is, how to do it, and the tools you need to carry out quality assurance for your nonprofit website.

What is quality assurance (QA?)

Quality assurance entails practices and activities that are undertaken to ensure that your website conforms to industry standards and best practices. Through quality assurance, you are able to check the health of your website, helping take care of potential failures, errors, and loopholes that may expose your website to malicious actors.

Quality assurance for your nonprofit website should cut across every stage. At the website development and design stage, QA will ensure that problems are identified and taken care of before launch – from loading speed and mobile friendliness to search engine optimization. But QA doesn’t stop here. It continues throughout the management stage, where every nonprofit is to ensure that their website is running smoothly, updated using the latest technology, security loopholes patched, and page loading errors solved.
Ultimately, quality assurance for your nonprofit website is never a one-time activity. As long as your website is operating, QA should be done regularly to ensure that your digital presence is never interrupted.

Why quality assurance for your nonprofit website

1. Saves you time and money

Because of its proactive approach to dealing with quality standards, quality assurance for your nonprofit website ensures that errors, bugs, site functionality problems, and load issues are solved even before they cause further problems. This ensures that your website doesn’t run into bigger problems that will require you to spend money and time looking for developers to fix issues.

2. Builds your organization’s reputation and trust

Once your nonprofit website develops a problem such as slow loading or poor user experience, your entire organization’s reputation will be affected. This even gets bigger if you solicit funding through your website. The frustration that donors get when trying to send you money, the troubles volunteers have logging into their account, and the 404 errors that visitors get all add up to create serious reputational issues for your brand online. That’s why it’s important to champion quality assurance for your nonprofit at all times. Even when your web development team finds it difficult to do QA regularly, you can use the services of a web development agency to make sure that you’re always on top of your user experience, security, and online issues.

Ways to undertake quality assurance for your nonprofit website

Quality assurance testing comes in different forms. Knowing the different ways of testing will help your in-house development team or a web development agency do a better job of giving your nonprofit website the quality it needs to withstand users. Let’s dive in.

Image by Dirk Wouters from Pixabay

1. User testing

This is no doubt one of the most important steps when doing quality assurance for your nonprofit website. During this test, the most important element is the user and a QA tester is to make sure that every user gets what they want easily and faster. With user testing, you will have to ensure that the site navigation is simple for users to find their way, the content hierarchy is on point not to create confusion, the site structure doesn’t throw users way, and the menu layout follows great design principles.

2. Testing your website performance (performance testing)

Performance testing is a vital paart of the QA process and should never be skipped. You do performance testing by checking the core workings or performance of the site including the page-load speed, how the website works when users are doing heavy-duty tasks, and its response during a sudden spike in site visitors.

3. Testing your site’s functionality

This test is done to ensure that your nonprofit website works as intended. During this stage, QA experts test for menus, buttons, links, and forms – making sure that everything works well. They also ensure that contact forms load accurately, links take visitors to the right destinations, and buttons do what they’re created for. Functionality is usually done before a website is launched, and equally important test that should be done regularly.

4. Testing for security

Undertaking quality assurance for your nonprofit website wouldn’t be complete without a security test. During this stage, experts tests for ways to safeguard your website from malicious attacks by identifying vulnerabilities and solving them. Here, QA testing focuses on payment portals, third-party software integrations, vulnerabilities in your chosen content management system, restricted areas, and logins. This is done regularly and the security tightened for your website to prevent malicious actors from breaking in.

5. Testing for search engines – SEO Testing

A lot of your website visitors would come from search engines, so you wouldn’t want to miss out on testing for SEO or Search Engine Optomization. This test ensures that your website is built to be found search engines, including Google, Yahoo, and Bing. Testing at this stage focuses on page titles, optimized URLs, meta descriptions, alt tags, and other technical issues that might affect your search engine rankings.

6. Test your nonprofit website’s compatibility

This is to validate your website’s performance on all devices include mobile, desktop, and on tablets. It is also to ensure that it appears well on browsers, including Chrome, FireFox, Safari, Brave, etc. This is more like testing for the responsiveness of your nonprofit website, and it’s an important step that should never be overlooked.

Tools for standardized quality assurance for your nonprofit website

To undertake quality assurance for your nonprofit website, you need the right tools. Here, we bring you some of the best tools out there for this job.

1. Chrome’s Dev Tools

These are set of tools built into the Chrome browser. While you may see them as just some dev tools, they actually offer great functionality and quick ways for web developers to troubleshoot and test your nonprofit website – and provide a fix if needed.

2. Mobile-Friendly Test tool
The name already gives you an idea of what it does. This tool from almighty Google helps test your site for mobile-friendliness.

3. Browsershots
Browsershots is an open-source tool for testing your website’s compatibility with different browsers. It also helps you test for your program’s functionality in different operating systems.

4. Screaming Frog SEO Spider
This is a website crawler for testing your nonprofit website’s SEO. It does this by helping you extract data from your site and audit the entire site for SEO issues. From broken links and data extraction to page titles and meta descriptions, there’s a lot this tool can achieve.

5. PageSpeed Insights
Developed by Google, PageSpeed Insights is for finding speed issues on your website and helping you fix them.