The world has gone remote: work, services, and more. This means that as a nonprofit, you are not just limited to your physical location when it comes to getting volunteers to work on projects for your organization. When it comes to hiring, onboarding, and working with volunteers in the digital and remote work world, your nonprofit website is the single most important resource for success.
But the question is, how do you go about a volunteer recruitment and management system for your nonprofit in the digital and remote work age. In this piece, we take you through the ins and outs of hiring remotely, managing remote volunteers, and achieving success in your projects.
Why use your website for volunteer recruitment and management
- Through your website, you can use targeted keywords that relate to the area you want to hire, and write content that search engines would love. It’s called SEO.
- You can use your website to collect volunteer details, undertake screening, and send results for the next process.
- Nonprofits can also install analytics software on their website to track important metrics such as volunteer applications, location of volunteers, and learn about the source of traffic to your volunteer programs – for better decision making.
- Organizations can leverage plugins and other software on their website to create a content management system specifically for volunteers and manage their entire process of working with the organization.
The virtual volunteer job description on your website: what to include
- The path to a great virtual volunteer program starts with a great job description. Here’s what to include:
- An excellent, catchy job title, like social media manager, email marketing specialists, content manager, etc.
- Who the new role will be reporting to. Is it to the department manager? The CEO? Or are they the first employee in that position and would be doing the work and management.
- What are the responsibilities of the role?
- The qualification need to take the job: educational background, experiences in a particular area or software, or number of years of experience.
- Will volunteers have to be trained before they start the job?
- What is the anticipated salary range?
- Number of people to be employed in the volunteer position.
Examples of volunteer opportunities that can be done remotely
Public relations or outreach volunteers
Your nonprofit would need to reach out to other volunteers, donors, and for corporate partners. Since this does not require the physical presence of people, your organization can employ these volunteers to take care of these activities. This could include email outreach, reaching out to journalists, and more.
This group could be involved in creating videos, writing content, designing photos and infographics, translating content, and helping your nonprofit with online research.
Since most of our events as nonprofits have gone virtual, it only makes sense to get volunteers who will help your organization to send invites, reach out to speakers, organize the tools to be used for the virtual event, and morderate the event.
Digital marketing volunteers would be in charge of social media marketing, search engine marketing, and content marketing. They could be experts in Google Ads, Facebook Ads, and more.
Marketing your volunteer system
Once you are done with creating your platform and putting job descriptions together, another step is to let the world know of your intentions to hire volunteers. Marketing is hard and you would need to use different digital channels to reach your target audience. Here are some of the best ways to market your volunteer opportunities.
Your website’s homepage: highlight your volunteer opportunities on the homepage. There should be a link from this side to the volunteer page itself.
A blog post: write a blog post that announces your volunteer opportunities.
Public Relations: Announce your volunteer opportunities by reaching out to nonprofit news platforms and getting announcements published.
A volunteer page: This is the most important part of the volunteer recruitment process. The page should have all the requirements and the job description. All promotional materials should also have links leading to this volunteer page.
If you are a nonprofit struggling to create a virtual volunteer program, IndieTech Solutions’ team of great designers and web development professionals will help you create a full page for volunteers, help get you started with great plugins and software to manage these volunteers, and set your organization up for an excellent volunteer management experience.