Let’s face it, raising money for your nonprofit cause is difficult. It takes a lot of marketing, careful storytelling, and convincing donors about the impact of your project. But what’s even more difficult is retaining these donors once they commit their finances to your project.
This is why donor management systems (DMS) are important to every nonprofit that cares about not just raising money, but making them keep donating for the foreseeable future. Every nonprofit needs to leverage a donor management system that helps them track donors, send thankful and goodwill messages, and entice them to keep donating. But it’s always difficult to choose a good donor management system because of the many software programs out there. Thankfully, in this post, we will help you choose the right donor software for your nonprofit.
Factors to consider when choosing a donor management system for your nonprofit
There are many donor management systems in the market. Some may be good for your nonprofit, others may not work well for you. These all depend on the type of community and donors you deal with and the type of nonprofit you operate. Here, we will help you make a good choice.
A donor management system that is built for nonprofits
There are many software programs out there that allow nonprofits to attract and manage donors. However, not all of them are built for nonprofits specifically. Some of them are general content management systems that can rather be used for donor management. But this shouldn’t let you fall for any software program. Just because it can manage your donors doesn’t mean you should use it. Always look out for donor management systems that are built for nonprofits, we extra feature for other things, including volunteers, event organizations, and more.
A donor management system that is comprehensive
Even among donor management systems that are built specifically for nonprofits, we still have a lot of differences. Apart from acquiring, managing, and keeping donors, some donor management systems cannot do anything else. But as we all know, we must be thrift in our spending as nonprofits, so we can’t spend a chunk of our donations on software. We need tools that manage and keep donors but still allow us to do other things, including:
Donation campaigns: Donor acquisition and management is generally different from creating messages, copies, and videos to get them to donate. A good donor management system should allow you to create messages and a way to manage these campaigns.
Donor classification: Donors differ in different ways. Some are individuals, some groups, and others are companies. A good donor management system should provide a way to classify these into groups. This will help send personalized information, campaigns, and thank you messages.
More features: A donor management system should give you great dashboards and reports that give you a good picture of your donor management over the years – helping you understand what is going on wrong, what is working, and where to improve.
Integration with great tools
A good donor management system may give you a lot of features. However, there are things that you will want to do beyond the donor software. Your DMS should give you the opportunity to use plugins and other tools such as forms, payment systems, email gathering software, and more. These tools should help you elevate the power of your donor management system and use donors to achieve more than just the donation.
As nonprofits using software, it’s never easy when it comes to software issues. And you wouldn’t want to run into software issues at a time that people are donating. This is why the donor management software you select should have great customer support to help you solve problems as and when they occur.
Donations are changing every day. Donors are also changing all the time. Technology is also evolving. This is why the donor management software you choose as a nonprofit should have a team that updates their software all the time. New features should be added, old ones should be upgraded, and certain features changed to make sure that the software offers the best support.