Nonprofits are busy changing the world and running their programs, that they often overlook some common components of a high-performing website. Website design and technology is constantly changing and evolving, and it’s more important now than ever to stay informed on what makes a website successful.
Here are some common mistakes that we’ve encountered over our many years while supporting nonprofit organization’s website strategies:
- Not incorporating UI or UX best practices. User Interface (UI) refers to the look and feel of a site, while User Experience (UX) speaks to the optimization of the task. It’s important to first understand your users’ pain points and to build and improve your website based off of those. Testing and iteration will enhance the visitor’s experience and loyalty.
- Not having a responsive site. Techcrunch reported that mobile internet has passed desktop. This is huge. It means that your website, forms, and assets should all be accessible and responsive to any device. Your donation forms in particular need to have large, bold fields, descriptive placeholders, should be short, and only ask for required information.
- Complicated sites with many pages. A site with many pages and a lot of descriptive text is outdated. The shorter and simpler, the better. Organizations are slowly shifting to long scrolling homepages with simple navigations. See the Citizens for Tax Justice website. They have a simple homepage with large font, bright photos, and impact statements and their navigation is easy to browse.
- Not asking for a donation up front. A lot of organizations are very passive when asking for financial contributions. The nonprofits that do this up front, are the ones who are successful with their online fundraising. Don’t be afraid to ask for support when visitors reach your homepage. If you don’t ask, you won’t receive.
- Not testing and iterating. It’s important to constantly evaluate and change your website design based off of the way users are interacting with it. Take a look at your analytics to see what pages are performing really well and are popular, and put them on your homepage, or make them easier to access. Test out different designs, colors, etc. and see what works and what doesn’t work. Websites shouldn’t static, they should evolve as your organization does.
Keeping up with website trends and technologies can be time-consuming when you have limited staff and support, and that’s why IndieTech’s mission is to help nonprofits maximize growth through implementing website best practices.
Contact us today for a free consultation with our web team!