Email marketing tools are a vital part of any nonprofit’s marketing strategy. They are an inexpensive and effective way to reach out to potential supporters and donors, and they can be used for a variety of purposes.

Yet, it can be challenging for nonprofits to find the best email marketing tools that will help them achieve their goals. There are various types of email marketing tools that can be used by nonprofits, including:

  • Email Marketing Platforms – These platforms help you create and optimize your emails for success with features like A/B testing, automated workflows, and personalized content. They also provide in-depth analytics on your campaign performance.
  • Email Marketing Services – These services allow you to send bulk emails without having to worry about managing your own infrastructure or coding knowledge. You just need to upload your list of contacts and they will take care of the rest.
  • Email Designers – These programs allow you to design beautiful, user-oriented email campaigns to keep readers scrolling through your content.

Below, we list 10 of the best email tools your nonprofit can use to up your marketing, donation, and volunteer outreach efforts.

10 Email Marketing Tools to to upgrade your donations and marketing efforts


Campaigns come and go, but customer relationships last. That’s where ActiveCampaign comes in. With our customer relationship management (CRM) and marketing automation tools, you can grow your business by building lasting customer relationships. Make sure the customer knows how much you care by creating personalized emails and automating sequences based on customer behavior. You’ll be able to measure your success with our detailed analytics reports.


We make it easy to design, set up and send fun, personal emails. And we’ll help you grow your business with our automation tool. “The one stop marketing shop” is what our customers have called us. That’s because Mailchimp has all the tools you need to grow your business, including email marketing, automation, landing pages and more. Now you can do everything in one place. Send emails, automations, and surveys with industry-leading deliverability rates. Create and distribute a blog, a shopping cart or a fundraising campaign in minutes – not hours.


Flodesk is a new email marketing company that helps creatives do their work better and faster. You can use our service to design and send on-brand marketing emails to your subscribers. Whether you’re a writer, photographer, musician, or artist—you can use Flodesk to help you get your message out there.


Over 18 million small businesses, bloggers and entrepreneurs trust Aweber to deliver the features they need to grow their email list, engage with their audience, and increase sales. Aweber is easy to use, affordable and reliable. Get started today for free!

Campaign Monitor

Campaign Monitor is a powerful email marketing tool that helps you create and automate professional email campaigns. As a CRM, it enables you to track, nurture and convert your leads. You can be up and running in minutes, get expert advice 24/7, integrate with all your favorite platforms, and send beautiful branded emails at scale. Campaign Monitor is the only email marketing solution that gives you all the tools and support you need to run a successful


GetResponse is a versatile email marketing software that can be used for both small businesses & big enterprises. With our flexible email autoresponder, online form creator, landing page creator, webinar software and more tools packed into one place – you’ll be able to run your business better than ever before.


Investing in marketing automation is the easiest way to grow your email list. SendX’s email marketing software was created for small businesses and freelancers, who want to build their email lists with ease, send unlimited campaigns, and automate advanced campaigns, without any coding.


SendGrid is a company that provides cloud-based email infrastructure including transactional, marketing and other services to over 4.7 million users worldwide. The SendGrid platform has an open API and SDK that can be used to integrate with your existing systems or third party applications. Send over 150 billion emails with 100% uptime guaranteed. Easily send personalized transactional emails and automate list segmentation. Build a world-class email marketing business with SendGrid.


Sendinblue is the best way to manage your business. We’re the leader in marketing automation, email marketing and sales CRM, with the most intuitive and intelligent tools for growing your business. With Sendinblue, you get all the fundamentals plus enterprise-level features to help you lead in today’s digital world. We’ve built a platform that helps you grow your business, so you can focus on being awesome. Sendinblue is the best way to market, sell, and build relationships with customers all in one place. With Sendinblue, you can automate everything from customer onboarding and customer support to lead scoring and email marketing.


MailerLite is a complete email marketing platform made for serious marketers. Discover how you can take your email marketing to the next level with MailerLite’s award-winning, 24/7 support and cutting-edge tools. With MailerLite email marketing tools, you’ll spend less time on marketing and more time on the things that matter most. With award-winning support & stellar features, it’s never been easier to take email marketing beyond the inbox.